The ICO has fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to customers without consent. Their investigation found that though EE stated the texts were sent as service messages, the texts contained direct marketing and that EE sent them deliberately.
Andy White, ICO Director of Investigations said: “Companies should be aware that texts and emails providing service information which also include a marketing or promotional element must comply with the relevant legislation or they could face a fine.”
Hopefully we will continue to see a decrease in direct marketing of this type; as an EE customer I certainly received more than my fair share!