Google has been fined 50 million euros, which is roughly £44 million, by the French data regulator CNIL, for a breach of GDPR. The fine was levied for "lack of transparency, inadequate information and lack of valid consent regarding ads personalisation" and the regulator said it judged that people were "not sufficiently informed" about how Google collected data to personalise advertising.
Fines may not have been issued in the UK yet but it is only a matter of time before it happens. This shows regulators are prepared to hand out big fines to huge corporations!